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Data Monetization: Why Selling Intelligence is a Hot New Revenue Stream for Mobile Carriers

August 2013

Data Monetization: Why Selling Intelligence is a Hot New Revenue Stream for Mobile Carriers

interview with Joe Levy

Data monetization is a revenue dream come true for mobile carriers: a highly profitable sideshow where the carrier analyzes and sells data it already collects for other purposes.  In this article you’ll learn how operators monetize their data through use cases in corporate advertising and media branding.

Harvesting Big Data Riches in Retailer Partnering, Actionable CEM & Network Optimization

August 2013

Harvesting Big Data Riches in Retailer Partnering, Actionable CEM & Network Optimization

interview with Oded Ringer

In the analytics market there’s plenty of room for small solution firms to add value through a turnkey service or cloud/licensed solution.  But what about large services firms: where do they play?  In this article you’ll learn how a global services giant leverages data of different types to help telcos: monetize retail partnerships, optimize networks, and make CEM actionable.

Profitable 3G: China’s Mobile Operators Monetize Networks with Retailers & Partners

April 2013

Profitable 3G: China’s Mobile Operators Monetize Networks with Retailers & Partners

interview with Kevin Xu

Mobile operators are at the center of explosive growth in wireless services.  But to exploit this opportunity requires IT ingenuity and a broader view on how the mobile user can be served.  In this article you’ll learn the innovative techniques Chinese operators use to monetize 3G networks via analytics and partnerships with retailers, social networks, and advertisers.

Mobile Money: An Expert View of Where It’s Headed and Telecom’s Likely Role

March 2013

Mobile Money: An Expert View of Where It’s Headed and Telecom’s Likely Role

interview with David Birch

Few topics are as muddled or wrapped up with as much hype as telecom’s potential role in mobile money and mobile payments.  In this interview, a global expert discusses a broad range of topics: mobile vs. credit cards; fraud concerns; a Kenyan case study; the regulatory climates of Europe and the U.S.; the battle between banks and retailers; and and the considerable value a mobile wallet has even when there’s no money in it.

Pumping Gold Through Dumb Pipes: Creating Value Streams for Over-The-Top Partners

March 2011

Pumping Gold Through Dumb Pipes: Creating Value Streams for Over-The-Top Partners

interview with Steve Cotton

Why worry about business lost to over-the-top (OTT) players when operators can grow the larger pie by focusing on where a CSP adds to the overall “value stream”.  This article explains how telecoms can successfully leverage their customer intelligence to deliver narrow-casting, better marketing, timely pricing — often delivering these as a service to the OTT partner.

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